Whether it’s simplifying technical concepts, managing complex projects, or fostering collaboration, I make marketing work smarter.
about Bear peak marketing
Hi, I'm John.
For over 14 years, I’ve specialized in brand strategy, customer insights, and marketing execution, helping companies sharpen their positioning, communicate their value, and reach the right audiences.
As an independent consultant, I offer personalized, high-touch service with no agency layers—just direct, efficient communication and senior-level expertise without the overhead costs.
Startup Founder to Climate Marketer
Co-founded an eCommerce food business, learning firsthand how to build a brand from the ground up.
Agency account director at Room 214, where I worked with brands to craft strategy and campaigns.
Brand and integrated marketing at Affirm, leading campaigns in a high-growth tech environment.
My industry experience spans home electrification, sustainable building materials, eCommerce, software, and natural & organic products. I’ve worked with mission-driven companies like Alpen High Performance Products, Bauen Build, Arborview Capital, Helio Home, and more.
I’ve worn a lot of hats—startup founder, agency leader, in-house marketer, and consultant. My experience includes:
Marketing strategist and consultant for climate-focused companies, helping organizations articulate their value.
I have a psychology undergrad degree and an MBA, which means I approach marketing at the intersection of human behavior and business strategy. I look at what you do and dig deep to understand why it matters and how it connects with your audience.
Through qualitative research, I uncover the insights that make your brand unique. What motivates your customers? What emotions drive their decisions? What sets you apart in your market? These insights shape authentic, effective messaging.
How Do I Approach My Work?
Bear Peak is one of my favorite places in Boulder, CO. From the summit, you get a big-picture perspective—Boulder and Denver to the east, the Rocky Mountains to the west. That’s what I help my clients do: step back, gain perspective, and see the opportunity ahead.
