I help organizations get unstuck, find their voice, and stand apart from their competitors.
Understand what makes you different by combining what your customers care about with how your founders and leadership see the company’s unique value.
Customer & Brand Insights
Understand what makes you special
Develop key messaging and brand voice that resonates with your core and target audiences. This can include your mission, positioning statement, brand story, tagline, brand archetype, and more—ensuring consistency across all communications.
Brand Messaging Framework
find your voice
Develop a go-to-market strategy that connects your product with the right customers. Through customer discovery, competitive analysis, and a tailored marketing plan, we ensure your message speaks to functional and emotional needs.
Product Marketing
Position your product to win
Launch strategic marketing campaigns that drive awareness, generate leads, and educate buyers. This could include a brand video, customer testimonials, or an email nurture campaign to convert leads into customers.
Creative Campaigns
bring your brand to life
Need an experienced marketing leader without a full-time hire? As a former Director of Marketing and Agency Account Director, I can help manage your marketing function, oversee brand execution, and drive strategic growth.
Fractional Marketing Support
Get organized and get things done
Jen, Director of Product Marketing
His work helped us understand our customers in a way they never had before. Simply put, John is one of those guys you just want to work with). He has the business, strategic and marketing background to contribute in so many ways.
His work helped us understand our customers in a way they never had before. Simply put, John is one of those guys you just want to work with (you'll make up a role if you need to). He has the business, strategic and marketing background to contribute in so many ways. I was fortunate to have worked with him and would do so again in a heartbeat.
What impresses me most about John is the thoughtfulness he puts into his work and relationships.
Matt b, founder
We had ideas in our heads, but he was able to extract all of that and put words on paper that are truly meaningful. John's first draft of our brand values demonstrated that he got our company and was able to succinctly articulate that back to us in five impactful values. He is helping us to grow as a company almost akin to a business coach.
John was able to bring the true essence of our company to life.
Jason, founder
John not only helped us figure out how to communicate, he also sharpened our understanding of what our value is to customers. John's foundation in digital marketing helped us focus on the right building blocks and not get carried away with the latest buzziest marketing trends. By helping us keep it simple and focus only on the most important aspects John has enabled us to accelerate our market presence by 12 months at least.
John’s insight into how people perceive our company was a superpower for our team.
Megan, Marketing Director
I had the opportunity to work alongside John on many different types of projects, and was consistently impressed by not only his marketing know-how, but also his project management, organization, and ability to turn research into actionable insights.
His clear communication makes collaboration seamless, and beyond that, he’s a great person to work with.
Avi, Chief Revenue Officer
He brought structure and organization to our projects, ensuring coordination between internal and external teams. John also acted as a strategic sounding board for our broader marketing direction. He’s incredibly organized, disciplined, and always delivers on time—an invaluable partner in getting things done.
John has been instrumental in shaping our marketing efforts.
Karl, Partner
He brings a wide range of experience to his projects spanning strategic consulting, mission-driven technology companies, and strong branding and messaging experience from his time with an outside agency. He is genuinely interested in learning about his clients and the problems he is trying to solve on their behalf, and he spends time asking questions and challenging assumptions to ensure he arrives at the right conclusions.
John was an invaluable partner on our project.
Foundations + Visual Identity
This package builds on the Foundations package and includes a full visual identity to bring your brand to life.
Foundations
We can discuss other services based on your specific needs - let’s find the right approach for your business.
Timeline: 8 weeks
- 2 fully-formed Brand Concepts (with 2 rounds of revision)
- Primary Logo Design
- Secondary Logo
- Alternate Logo
- Brand Sub Marks
- Color Palette
- Typography Selections
- Custom Patterns (if applicable)
- 20+ page Polished Brand Guidelines
- All brand assets in multiple file formats
what's right for you?
- What are your competitors doing and how can you differentiate?
- What are the motivations and values of your customers?
- What makes your culture, business model, or product distinct?
- Who is your ideal customer profile?
- Mission statement
- Positioning statement
- Brand story
- Tagline
- A guide for all company communications and campaigns
Updated Assets that might include:
- Create copy for your website
- Update company sales or pitch deck
What's included:
Timeline: 12 weeks
What's included:
Packages
2
1
3
6
We review competitors and category dynamics to uncover whitespace and positioning opportunities.
Through structured interviews with customers and leadership, we extract insights that reveal what truly drives connection and differentiation.
We support execution across key assets like your website, campaigns, and sales materials to bring the new strategy to life.
Process
4
Facilitate a collaborative workshop to synthesize insights, clarify direction, and ensure everyone is aligned on the path forward.
5
We translate strategy into messaging, creating a clear narrative and framework that guides all marketing efforts.
activate
discover
discover
analyze
listen
align
craft
