Company Overview

Alpen High Performance Products specializes in manufacturing advanced windows, doors, and architectural glass for both residential and commercial applications.

With over four decades of innovation, Alpen's products have earned accolades from the Department of Energy and have been integral to iconic structures like the Empire State Building and trusted in some of the world's most extreme environments, including Antarctica and Greenland's Arctic Circle.

Challenge

Alpen was founded by an exceptionally talented team of engineers and scientists. They historically relied on product features and technical data to sell their products. This approach, while informative, did not effectively convey the brand's story or emotionally engage a broader audience.

Additionally, Alpen's internal marketing operations lacked standardized processes and tools, leading to inefficiencies in campaign execution and cross-functional collaboration.

outcomes

In a collaborative two-month initiative, we developed a foundational brand strategy and messaging framework. 

This process highlighted key value propositions such as occupant comfort, long-term durability, and sustainable building practices. Using these insights, we then:

Solution