case study

Arborview Capital

Company Overview

Arborview Capital is a venture capital firm dedicated to partnering with companies that drive a more sustainable and resource-efficient future. Arborview invests in high-growth businesses across sectors such as energy efficiency, water optimization, innovative materials, and resilient food systems. 

Challenges

Arborview received their B Corp certification in 2024. The team needed guidance on effectively communicating this milestone to limited partners, portfolio companies, and its broader network to reinforce its commitment to responsible investing.

outcomes

Over a one-month project, I worked with Arborview's leadership to delve into the motivations and significance behind obtaining B Corp Certification.

This process involved:

  • Strengthened brand positioning as a leader in sustainable investing, aligning Arborview's external messaging with its core values and mission.

Solution

  • Developed content, including a press release, email newsletter announcement, and a series of LinkedIn posts, to share Arborview's achievement and its implications for the firm's future plans.
  • Conducted in-depth interviews to capture insights into the firm's dedication to sustainability.
  • Crafted a communications strategy to effectively convey the certification's importance to different stakeholders.
  • Sparked engagement across all channels, generating ~4,000 impressions and signaling growing interest and support from LPs, portfolio companies, and the wider community.