case study

Bauen Build

Company Overview

Bauen Build specializes in building ultra high-performance “Passive” (high energy efficiency) homes in the Front Range of Colorado. They completed the first certified Passive House in Boulder.

outcomes

Over a two-month engagement, we developed a foundational brand strategy and messaging framework to clarify Bauen’s positioning and highlight its core value propositions: sustainable building solutions, unmatched comfort, low embodied carbon, and long-term durability.

Building on this foundation, we:

  • New brand identity and website redesign are underway, setting the stage for future growth.

Solution

  • Initiated an architect outreach lead generation program to drive business growth.
  • Brought in a design partner to refresh the brand’s visual identity (currently in progress).
  • Revamped website and marketing copy to align with the new messaging and improved lead-generation functionality.
  • Launched an email newsletter to nurture prospects and educate the market.
  • Website content updated to reflect a stronger brand narrative.
  • Email newsletter subscribers grew by 400%, increasing audience engagement.