case study

Bauen Build

Company Overview

Bauen Build is a high-performance home builder in Colorado’s Front Range, known for completing the first certified Passive House in Boulder. The company combines deep building science expertise with craftsmanship, precision, and long-term sustainability.


While Bauen Build’s reputation for technical excellence was growing, its brand identity and website weren’t keeping pace. The existing visual system and messaging didn’t reflect the confidence, care, and attention to detail clients experienced. They needed a brand and website that would:

1) Convey the quality and uniqueness of their work
2) Support architect and client referrals
3) Serve as a foundation for growth

THE CHALLENGE

outcomes

Over a two-month engagement, we developed a brand strategy and messaging framework to clarify Bauen’s positioning and highlight both functional and emotional value: unmatched comfort, peace of mind, health, and enduring craftsmanship.

Building on this foundation, we:

Solution

  • Initiated an architect outreach lead generation program to drive business growth.
  • Launched an email newsletter to stay top of mind with prospects.
  • Revamped website and marketing copy to align with the new messaging.
  • Brought in a design partner to refresh the brand’s visual identity and launch an updated website.
  • Launched a cohesive new brand identity and website that align with Bauen’s reputation for precision and craftsmanship.
  • Project pages now offer deeper storytelling, integrating materials, partners, and certifications.
  • Increased website visitors by 300% and newsletter signups by 450% YoY