Company Overview

Helio Home (acquired by Jetson Home) helps homeowners create a plan to electrify their home through heat pumps, solar, EV chargers, induction stoves, and more. Helio has designed a revolutionary holistic system to transform any living space into the ultimate energy efficient, all-electric, healthy, comfortable home, free from fossil fuels.

Challenges

Helio was a seed-stage company offering a service that homeowners were unfamiliar with—whole-home electrification. We needed to convey the practical, financial and emotional benefits of this new approach.

outcome

I completed the foundational brand strategy and brand messaging framework.

We leaned into the value props of sustainable building solutions, comfort, low embodied carbon, and long-term durability. We used these guiding documents to create sales enablement materials and email marketing.

Solution