Company Overview

Pine Design is a residential landscape design firm that creates outdoor spaces blending beauty, functionality, and ecological purpose.

With a commitment to biodiversity and seamless indoor-outdoor living, Pine Design creates landscapes as extensions of the home.

Challenges

As a new business preparing to launch its first website, Pine Design faced the challenge of defining its niche in a competitive industry. The founder, a newcomer to the landscape design world, sought to position this “outsider” perspective as a strength, highlighting a fresh, purpose-driven approach centered on ecological restoration and livable outdoor spaces. 

Through a collaborative project, we uncovered Pine Design’s unique vision and crafted a message that differentiated them from conventional firms.

With this foundation, we:

Solution